| GCP | Cloud Provider | Google Cloud Platform | |
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| GMP | Marketing Platform | Google Marketing Platform | |
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| SIT | Software Development | System Integration Testing | |
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| UAT | Software Development | User Acceptance Testing | |
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| CRM | Technology | Customer Relationship Management | |
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| SEO | Digital Marketing | Search Engine Optimization | |
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| CMS | Web Development | Content Management System | |
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| CMP | Platform | Consent Management Platform | |
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| CPAS | Advertising (Facebook) | Collaborative Performance Advertising Solution | |
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| RLSAs | Advertising (Google) | Remarketing Lists for Search Ads | |
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| SEM | Platform | Search Engine Marketing | |
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| API | Software Development | Application Programing Interface | |
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| KPI | Measurement | Key Performance Index | |
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| OKR | Measurement | Objectives and Key Results | |
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| CTA | Marketing Action | Call-to-Action | |
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| IDFA | Unify & Identity | identifier for advertisers | |
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| PDPA | Consent | Personal Data Protection Act | |
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| GDPR | Consent | General Data Protection Regulation | |
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| GCS | Cloud Service | Google Cloud Storage | |
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| AWS | Cloud Provider | Amazon Web Services | |
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| JS | Programing Language | Javascript | |
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| NPM | Package & Library | Node Package Management | |
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| YAML | File | yet another markup language | |
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| Parquet | File | a small compartment | |
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| HTML | Non-Programing Language | HyperText Mark-up Language | |
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| SQL | Programing Language | Structured Query Language | |
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| CSS | Non-Programing Language | Cascading Style Sheets | |
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| RFM | Model | Recency, Frequency, Monetary Value | |
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| ERP | Platform | enterprise resource planning | |
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| ETL | Data | extract, transform, and load | |
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| ELT | Data | extract, load, and transform | |
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| CSV | File | comma-separated values | |
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| SAP | ERP Platform | Systems Applications and Products in Data Processing | |
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| CRUD | Operation | CREATE, READ, UPDATE and DELETE | |
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| DBMS | Operation | Database Management System | |
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| DDL | SQL Operation | Data Definition Language | |
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| DML | SQL Operation | Data Manipulation Language | |
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| DCL | SQL Operation | Data Control Language | |
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| TCL | SQL Operation | Transaction Control Language | |
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